Individual Motivation Has Been Defined As The Processes

Individual motivation has been defined as the processes that account for individual’s intensity, direction, and persistence of effort toward attaining a goal. Group motivation is built on the same principles but consists of two or more individuals, interacting and interdependent, who come together to achieve goals. In formal groups the behavior team members usually engage in are determined and guided toward organizational goals. Informal groups in organizations meet the need for social contact and these types of interactions among individuals, through informal, can deeply affect behavior and performance. Groups can be either formal or informal; both can affect employees’ behavior and performance. There has always been a debate about†¦show more content†¦Esteem are made up of internal and external elements such as morale, determination, accomplishment, rank, recognition, and attention. Self-actualization is an individual’s drive to become what we can beco me. These needs are very important when it comes to individual or group motivation because if they are not met a person will most likely will not be as motived as someone that as fulfilled these needs and recognizes them. An individual or groups motivation can also depend on their mood. A person’s mood can affect their work performance, creativity, problem solving, and decision making skills. â€Å"All moods can affect judgment, perception, and physical and emotional well-being. Long-term exposure to negative moods or stressful environments can lead to illnesses such as heart disease, diabetes, and ulcers. The decision-making effects of any kind of bad mood can hinder a person s job performance and lead to poor decisions that affect the company. In contrast, a positive mood can enhance creativity and problem solving. However, positive moods can also create false optimism and negatively influence decision making.† If people are in a bad mood when trying to collaborate the group or individual may not be able to perform to their full expectations. When organizations are dealing with situations such as this one it may become difficult if even possible to reach the goal or task that is at hand. Organizations can also help withShow MoreRelatedMotivation Concepts1537 Words   |  7 Pagesexploration are motivational drivers. Motivation can be defined as the arousal, direction and persistence of behavior. (Franken, 1994) Motivation is an internal state or condition that activates behavior giving direction towards ones desire or want. The motivational drive is a basic or instinctive need associated in the effort of behavior directed towards a goal-oriented cause. Curiosity is central to motivation for exploratory behavior. Curiosity has been referred as a passion for learningRead MoreThe Importance of Understanding Individual Personality in Counseling897 Words   |  4 PagesCounseling Each one of us has a vastly different personality that has been morphed from a combination of our experiences and our cognitive processes. In turn, this personality helps define not only who we are, but how we behave. From a counseling perspective, understanding an individuals personality is crucial because it helps guide the therapeutic process into a more definitive and effective manner, correlating the sessions in tune with the mind of the individual seeking guidance. PersonalityRead More3prm Cipd1561 Words   |  7 Pagesimprovement of business processes and of individuals’ skills, behaviour and contribution. It is a repetitive process that is continually reviewed and is both strategic and integrated. It is about broad issues and long-term goals and integrated by linking various aspects of the business, people management, individuals and teams to delivering successful results in organisations. It does this by improving performance and developing the capabilities of teams and individuals. The two main purposes ofRead MoreVrooms Model of Expectancy Theory1180 Words   |  5 PagesVroom’s Model of Expectancy Theory Expectancy Theory is a mental form of motivation. It is based how employee makes their decisions and why they are motivated to perform the task. It identifies the motivational force behind the decision (Van Eerde Thierry, 1996). Motivation is predetermined before an employee will complete an assignment (Kopp, 2014). The components that contribute an employee’s motivation are a positive link between their effort and performance; the performance leads toRead MoreLiterature Review: Expectancy Theory1132 Words   |  5 Pages5 Literature review Introduction The expectancy theory of motivation has become an increasingly popular model for predicting work performance and job preference. The empirical tests of this model have typically employed correlation analysis to test the strength of the relationship between a measure of motivational force and the subjects work performance ratings of their preferences for specific jobs. This research has been systematically examined in recent reviews of expectancy theory literatureRead MoreStudent Motivation : Students Motivation991 Words   |  4 PagesSTUDENT MOTIVATION IN COLLEGE Motivation is defined as the acts or psychological processes that arouse and direct people’s goal-directed behavior (Kinicki Williams, 2012) and that drives them to the expenditure of effort to accomplish results (DuBrin, 2008, cited in Williams Williams, 2011); seen that way, motivation is inherent to the human being and of complete necessity in order to realize any endeavor. It’s pertinent to cite H. W. Beecher who said: â€Å"God made man to go by motives, and he willRead MoreA Broundaryless Organization Are Organizations That Are1709 Words   |  7 PagesA broundaryless organization are organizations that are not defined or limited by horizontal, vertical, or external boundaries imposed by a predetermined structure (Griffin). Boundaryless organizations also have a strong emphasis on teams. Officer Jack Welch the Chief Executive of General Electronics’ came up with the term of a boundaryless organization. This report would help Gerd Finger company Newskool Grooves understand how to make the company competitive and successful as a boundaryless organizationRead MoreIntroduction To Motivation Theory And Its Influence On Marketing Essay1331 Words   |  6 PagesBrief introduction to motivation theory and its influence on marketing INTRODUCTION Marketing occupies a very important part in the development of the company. â€Å"Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods, and services to create an exchange and satisfy individual and organizational objectives.†( American Marketing Association 2004) But how marketers know why consumers do what they do and what product they need? Having aRead MoreThe Theories Of The Theory Of Learning Essay1520 Words   |  7 Pagesawareness of that knowledge. Metacognitive regulation is the procedural knowledge used to regulate cognitive processes and consists of four components, according to Brown (1987): planning, monitoring, evaluating, and revising. These components are not dependent on domain-specific and structural knowledge. (Wineburg, 2001) Metacognitive monitoring uses two different types of cognitive processes, one associated with accurate monitoring judgements, and one that is associated with error in monitoring judgementRead MoreOperations Management Paper1329 Words   |  6 PagesField of Management NAME Amberton University Operations Management MGT5203.E1 Teacher June 13, 2011 MGT5203 Assignment 1 - Contributions to the Field of Management What is operations management? Operations management is the management of processes that create goods and/or services which is the core to any business. (Stevenson, 2012) Operations involves leading within several operational duties such as: service design, process selection, selection and management of technology, design of work

Essay on Could Reconstruction Have Been More Successful

History Term Paper Jack Conway Mr. Hilgendorf February 25, 2013 Word Count: 3234 Reconstruction: Rebuilding America The United States was founded on the belief that every man has â€Å"certain inalienable Rights.† Not until ninety years later, however, when slavery was abolished did the United States actually offer these â€Å"Rights† to all of its citizens. The 19th century was turbulent time of stress and change for America. One of the most controversial dilemmas was the issue of slavery. Slavery was conceived by many to be morally wrong, and it undermined America’s most valued beliefs. Despite this inconsistency, slavery was still widely supported and permitted out of economic necessity in the South. Slavery divided the†¦show more content†¦Clearly the North and federal government still held most of the power over the South. The most recalcitrant Confederate states underwent radical reconstruction enforced by a military regime. After Abraham Lincoln’s assassination, Andrew Johnson, his Vice President, replaced him. Johnson1, a southerner, shared Lincoln’s ideas on leniency when it came to reconstructing the South. He wanted minimal demands. At first Radical Republicans were unwilling to spread national power and felt that in order to properly reconstruct the South they had to maintain their authority. However, the centralization of power did not last long as violence grew in southern states and as the desire to preserve the federal system’s pre-war balance weighed heavily on the minds of leading Republicans. Republican Senator James W. Grimes once said in a letter, â€Å"We are gradually surrendering all rights of the states,† illustrating that the Union intended to transfer power back to the southern states. Despite the turmoil caused during Reconstruction, there were some substantial accomplishments. The Thirteenth Amendment was the first of the â€Å"Reconstruction Amendments.† This Amendment made slavery illegal in every part of the United States. The next was the Fourteenth Amendment that made Blacks citizens and prohibited any state from interfering with the â€Å"inalienableShow MoreRelatedR econstruction Of The Civil War872 Words   |  4 PagesAfter the Civil War, which lasted from 1861-1865, there were three different approaches to southern reconstruction. The Lincoln Plan, as outlined by Abraham Lincoln before his death, would: (1) improve the economic and political status of blacks (2) allow southern states to re-enter the Union after 10% of whites had taken oaths of loyalty (3) grant blanket pardons to Confederate veterans after individual pleas to the president, and (4) not allow a loss of property except slaves. 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It was an effort to rebuild southern states and also to restore the Union. During this time period, the federal government passed a series of laws, acts and amendments to bring change. Many of these amendments guaranteed the equal rights to African-AmericansRead MoreRecostruction Era and African American Integration1333 Words   |  5 Pagesnot weaken the United States; it merely exposed the flaws in government and where it could be made stronger henceforth. Often, many forget that the Civil War affected the fate of nearly four million Americans, or slaves, as they were then labeled. The leaders of the Reconstruction were tasked with piecing a nation back together while keeping the idea of justice in mind. The Reconstruction had a somewhat successful beginning but unfortunately its potential in integrating freedmen into Southern societyRead MoreThe Shaping Of Our Country1092 Words   |  5 Pagesto 1876 Mr. William Stowe 28 November 2014 The shaping of our country has been impacted by several different factors, each contributing to it in their own way. Four of the major pivot points that occurred consists of: Jeffersonian democracy, Jacksonian democracy, Civil War/Reconstruction, Revolution/Constitution. However one of them happened to be the most impacting which was the Civil War and Reconstruction. The American Civil War occurred during 1861 to 1865, lasting only five years. America’sRead MoreThe Reconstruction Era Was A Success1490 Words   |  6 PagesThe Reconstruction Era was a Success Shortly after the Civil War ended in 1867, President Abraham Lincoln’s new objective was to unify the union and the confederate states into what was formerly known as the United States of America. This time period is known as the Reconstruction Era, starting with the surrender of Robert E. Lee at Appomattox Court House in 1865 and ending with the implementation of the Compromise of 1877. The Reconstruction Era was a time period full of political, economicRead MoreU.s. Congressional Reconstruction Era844 Words   |  4 PagesThe Reconstruction Era In 1865, the city was devastated because of the crisis that left the civil war. Therefore, political, economic and social issues needed to be resolved to improve and reconstruct the Nation. It was the period in which the State and local governments in the South were restored, and the Southern states were unified to the rest of the States. This essay emphasizes the differences between congressional and presidential reconstruction. Also, it highlights the achievements and successRead MoreReconstruction And The Rights Of Former Slaves. In The998 Words   |  4 PagesReconstruction and the Rights of Former Slaves In the 1860s the United States was a nation that had been ripped apart by the Civil War and left in torn pieces. The war left many white southerners stripped of their slaves, land, and in destroyed towns with little to eat. The only people worse off than the white southerners at this point in history were the black southerners who had nothing to their names but the freedom they had recently been granted which left them penniless and searching for aRead MoreReconstruction647 Words   |  3 PagesRadical Reconstruction was not radical enough. After studying the events of the late 19th century, defend whether or not you agree with this position. What are the long-term implications? * * From what I have learned from this class already this week is that the Radical Reconstruction was not as radical as it should have been. If President Lincoln would have lived longer after the Civil War the Reconstruction of the south Might have been handled better due to the fact that Lincoln could haveRead MoreDebate over if the Reconstruction Era was Failure Essay1222 Words   |  5 PagesAmendment which highlighted that the a citizen’s right to vote should not be denied, thus achieving one of the aims of Reconstruction. As a result of those southern states that rejoined the Union, African Americans were legally classed as American citizens, allowing them access to rights that they were previously limited to. For example, in the eyes of the law, ex slaves could, in theory, leave their masters and set up a new home elsewhere. This, however, would be an impossible task considering

China Compare to Australia Free Essays

Abstract Consumer behaviour is important for any marketer. Cross cultural analysis provides crucial information as to what can be successful exported to international markets. In relation segmentation in China Australians need understand culture, subculture and cross-cultural affiliation. We will write a custom essay sample on China Compare to Australia or any similar topic only for you Order Now Another important factor when considering marketing opportunities is Maslow’s Hierarchy of needs. It is ever present that there are economic and cultural differences within China. Due to increased globalization and increased Westernisation of China cultures are beginning to blend. Understanding these two theories is imperative for exporters trying to expand into the diverse and complex Chinese market. Introduction: Cross-Cultural Analysis The Australia -China Free Trade Agreement (ACFTA) is offering the opportunities for Australian exporters to a gain more sustainable competitive advantages in the second largest economy in the world. Chinese domestic economic growth, liberalisation, and recent membership to the World Trade Organisation have given opportunities for Australian exporters and firms to expand in China (ACCI, 2004). Therefore, cross – cultural analysis has become an important tool for Australian marketers in analysing to what extent consumers of the two different nations differ. As a result, marketers will be able to study and understand in-depth the foreign market which to whom they will market their products to, since cultural acknowledgement will have a significant impact to every aspects of marketing particularly in segmenting the market and understanding the consumers’ behaviors. People from different countries have different culture that shaped their characteristics and behaviors in their purchasing activity. Chinese Culture vs. Australian Culture (Segmentation: Culture, subculture and cross-cultural affiliation) Consumer behaviour is the most essential aspect of marketing, which outlines what consumers’ need, and what influences their buying behaviour. Therefore, it is vital to discuss the cultural, social, personal and physiological characteristic of the Chinese consumers in order for Australian marketers to understand Chinese consumer behaviours in order to successfully penetrate into the Chinese market. There are several ifferent studies conducted by experts which accentuate that the immature Chinese market’s behaviour is similar to Australian culture who are price and brand sensitive, and are now constantly moving towards mature market, who view the well known foreign brands with superior quality and service as leverage to their social status (Yi-You, 2004). This movement is the result of the Chinese culture that underpins the importance of social status and a robust ec onomy that boosts consumer confidence in spending (Giele, 2009). For instance, the sales figure for luxury cars in China has surprisingly increased within 2005-2010. According to the customs figures China has imported more than 100,000 luxury cars in recent years, approximately valued at $4. 84 billion (China Business, 2006). This example underlines the growing Chinese economy that significantly affected by consumers’ spending bahaviour. It is obvious that Australia is similar in a sense where we live in a culture that underpins importance of social status; however this does not mean Australians will go out and buy a luxury car for the sake of promoting their economical situation. Australian consumers tend to use a cost-benefit analysis, that is, will the benefits of the vehicle outweigh its price, if yes sales will tend to increase, if no sales will drop (Reh, 2009). Therefore while there is a small similarity in demographic segment opportunities (socio-economical status), the buyer behaviour decision still differs. Luxury Cars Thus, it is crucial for Australian marketers to choose the best entry and pricing strategies to gain the potential market’s loyalty and trust. In relation to the car industry, Australian subsidiaries such as Holden and Ford can penetrate the market with their high end vehicles the Calais, Caprice, Senator and Mondeo and ultimately make Chinese consumers aware of the quality and luxury that such brands underpin (Financial Times, 2009). In doing so exporters need to set themselves aside from competitors including Mercedes, BMW, AUDI and even neighbouring brand Lexus and show consumers the unique opportunity of investing in an Australian Luxury Vehicle. Chinese Superstition Furthermore, distinct Chinese culture is also playing an important role in shaping consumer’s behaviour. Chinese people believe in â€Å"Feng Shui†, it is the strongest cultural impact on consumers in the decision-making process. This Differs from Australian culture who has a different perspective on such superstitious belief, in most cases Australian consumers would mock a marketing strategy with such a belief. Thus where the buying decisions of the Chinese is dependent on this cultural principle, the Australian consumers care more about product quality, price, perceived benefits and service of the product, as opposed to what the product represents (Giele, 2009). Chinese believe that Feng Shui will bring them luck and peace. Therefore, Chinese consumers will consult â€Å"Feng Shui† experts before making the purchasing decision. For example, Chinese people interpreted number four (? pinyin si) as bad luck since it is nearly homophonous to the word â€Å"death† (? pinyin si). Therefore people in China do not like anything that involving number four (Lubin, 2010). In saying this when marketing Australian exporters should market in relation to positive Feng Shui beliefs in China. For example when marketing Australian wine which is rapidly increasing in popularity in the Chinese market, a marketer should avoid any aged wine with the number four. That is for example Shiraz from 2004, 1994, 1984. This has been reflected in the dramatic fall in sales, during 2004, and marketers were bewildered as to why it occurred (Lubin, 2010). Marketers should in fact promote wine from years that have the number eight included, as this is a symbol of prosperity and happiness. In saying this in the year 2008 Australian wine exporters could not keep up with demand from Chinese consumers, an increase in 32% from the previous year (Winefacts, 2009). Thus in order for Australians to penetrate the market they should do so harmoniously with the Feng Shui principle in order to succeed. Exporting alcoholic beverage to the Chinese Segment Culture is one of the most important factors and basic causes that influence consumer behaviour. It involves the attitudes, beliefs and knowledge which determine consumer’s buyer behaviour (Schiffman et al. 2008). For example, when there are a small number of consumers, it is easy for them to try and feel product variations and quality then the producer must meet the expectation. If these expectations are not met, consumers would never repurchase that product. However, if there are a large number of consumers, a brand name must be established in order to reach new consumers, and it will develop with continued purchase by the consumer. In this process, marketer must adjust the product depending on different segmentations like culture. Take beer for instance, when a new brand of beer is introduced into a beer drinking country like Australia, fresh beer is always kept chilled, and Consumers do not want to order beer without being cool. It also needs to be kept away from the sunlight to maintain its taste, which is different from Chinese. In China, beer does not need to be kept in freezer and always exposed to the sunlight. Moreover, there is a difference of beer taste between Australian consumers and Chinese consumers. If the company exports the Australian beer directly to China, Chinese consumers will not accept it because Australian beer tastes too strong for the Chinese consumer (Mona Chung , 2007). Similarly, Chinese white spirit cannot fit Australian consumers because it is too hot for them. Nowadays, China’s taste for wine provides a great market opportunity to Western Australia. Chinese consumers are growing interest for nice Australia wine. Agriculture and Food Minister, Mr. Redman said â€Å"Premium wine industry is gaining the attention of consumers in China, but to date there has not been a Chinese language book with information on WA wineries for this market†. Because Chinese consumers are getting thirst for Australia wine, Redman had launched a book in mandarin in Shanghai about Australian wine which includes 100 local top wineries in order to satisfy Chinese consumer expectation. Australia is one of top suppliers of wine to China. The wine exported annually to China has increased by 20% over the past 2 years (Josette Dunn, 2010). Redman predicts that the number of wine imported to China would grow to 1. 26 billion in 2013. Also , according to the research , total Australian wine exports to China grew 37% annually from 1999-2000 to 2004-2005 and increased at a rate of 84% annually from 2004-2005 to 2009-2010 . Moreover , wine intelligence shows the market in China which import wine could grow to between 70 and 80 million cases by 2025 (2010). In saying this, it is obvious that when segmenting to the Chinese market, marketers must take into account the diverse cultural beliefs of Chinese consumers, but also take into account the close similarities between buyer behaviours of the two nations. Hierarchy of needs Maslow’s hierarchy of needs (appendix 1) has been cited in numerous texts both in psychology and marketing. In the marketing context the hierarchy is useful in interpreting how different products and services satisfy different needs. The hierarchy is based on intuitive notion that certain needs must satisfied, at least partially, before reaching the next level. The most basic need of the hierarchy is physiological, examples are food, water and breathing. The next level is safety and security needs which covers shelter, protection and stability. These first two levels are necessary for human survival. The next three levels consist of psychological needs. These respectively are:- social needs such as affection, belonging and friendship; ego needs which includes prestige, status and self-respect and final self-actualisation which is the idea of self fulfilment or finding meaning with one’s life. Differences between culture China is generally considered a Collectivist culture. Collectivism is based on unity of the group, where people are encouraged to conform to society and do what is best for the community as a whole (Britannica, 2010). This means individuals are more easily persuaded by friends and family as there is a strong desire to fit in. Contrastingly, Australian and other Western Cultures are seen individualist societies where more emphasis is placed on each person being unique. This is why marketing is focused on making individuals stand out rather than blend in with the rest of the crowd (see appendix 2 3 for examples). In the Chinese commercial (appendix 2) it can be seen that collective culture and history still plays a major role in Chinese culture. The ad clearly targets the social need as Pepsi is seen to be drunk by the group and the new student must crush the can to be accepted into this culture. This allows him to become part of the dynasty and conform to the norm. This is juxtaposed to American commercial (appendix 3) where the individual is the focus of ad. It appeals to the ego and self actualisation needs as by drinking Pepsi you can achieve your ambition and be separated from the rest of the crowd. Thus the distinct marketing differences between the Collective Chinese culture and individualistic Australian culture can be seen. China is the world’s fastest growing economy and as such there has been a huge influx of Multi-national corporations. This has started to have an influence on China’s urban areas as they are becoming individualistic due to Western products. The change can also be attributed to the one child policy. This has made the new generation of Chinese far more self-centred and have become more indulgent in themselves as costs to run a family have lowered dramatically. This has allowed this generation far greater influence over their families decision making (Mari, 2008). Though Australia is seen as a uniform society where there is little poverty and relatively small gap between rich and poor in China however there is very distinct divide between urban and rural populations. The annual per capita income of urban Chinese was roughly three times as high as their rural counterparts and the Engel coefficient was 37% for urban and 46% for rural (Mari, 2008). Even more demonstrative is that Chinese urban and rural consumer spend only 3. and 2. 13% of their total income respectively on entertainment. This is compared to Australia where our total GDP per capita is $38,911 (World economic outlook database, 2010) and the average household spends a $150 a week on both groceries and entertainment. This equates to 22% of GDP per capita. It is obvious Australian culture focuses on high levels rather than the lower need on the hierarchy (ABS, 2006). The effect of Culture on the Hierarchy The differences in purchasing behaviour for urban and rural Chinese can be explained by Maslow’s needs hierarchy. People living in rural China live in a far more traditional society (Collective) and their consumption of goods is used to satisfy the social need to give a sense of belonging. Though the majority of their earnings is to satisfy their physiological, safety and security needs. The bicycle is an example of the social differences of culture in China. The bicycle is the main mode of transport as cars are still too expensive to afford for rural commuters. The bicycle is fulfilling their safety and security need as it allows people to get to work and thus provide for their family. Contrastingly, bicycles and bike riding in Australia is seen as a subculture mainly for leisure. Consumers who purchase bikes are doing so for their ego and self actualisation needs as they are simultaneously helping to lower pollution and increasing their physical appearance (At, 2006) Chinese; moving up Maslow’s Hierarchy Due to the cultural differences, there are high demands in luxurious branded items such as Louis Vuitton. This demand has increased due to higher incomes which has led consumers to access the higher levels of Maslow’s hierarchy. Chinese people are now purchasing luxury items for the prestige and social status which is associated with the high end brand. Loius Vuittton introduced itself into China as must have brand in order to conform to popular culture (Bloomberg Businessweek, 2007) Therefore, marketers of this brand have successfully expanded into this emerging market as it is evident that Chinese consumers tend to buy the same brand as others which is represented in their buying culture (Yau, 2007). However, Australians are less concerned about conforming to society so once a brand becomes popular consumers tend to try and create a new fashion trend. When Loius Vuitton markets to Australia it has constantly change its products as to not become a ‘fad’ or lose interest allowing customers to remain brand loyal. Australian Exporting opportunities It appears there are opportunities for Australians to export into China. As more and more urban areas are becoming Westernised more international companies are trying to gain entrance into the Chinese market. Hence as China’s economy continues to grow so will the income of its population giving them more discretion on purchases as they move up Maslow’s needs hierarchy. To effectively market to these consumers at present an Australian exporter would use direct marketing and word of mouth to make use of Collectivist culture of China. Exporting education is the most worthwhile export. Marketers can accentuate the self actualisation and ego needs of the Chinese people and show them that by attending an Australian University they are likely to have a better education, giving them more employment opportunities, ultimately a better way of life thus satisfying these higher level needs. Moreover, Australian exporters can highlight to Chinese businesses the growing importance of speaking English, which they can gain under an Australian education. This will give them a far greater ability to expand outside of Asia. To make this easier Australian Universities can situate a campus within China in order to grant easier access to Australian education. This maintains the social needs of Chinese students but could fulfil their ego and self actualisation by learning English from a prestigious institution. Recently the world expo in Beijing gave Australian exporters a chance to promote Australian education and give a good insight into the benefits of studying in Australia (Xiuyun, 2009). Conclusion It is evident there exists great potential for Australians to expand in the Chinese market but in order to do this they must understand socio-cultural segmentation and why different segments embody different needs on Maslow’s hierarchy. It is also important to understand the similarities between the two nations as China is becoming more Westernised, therefore insight into Western and Chinese culture is collectively important. References At, M. 2006, Bicycle culture, Copenhagenize. com, viewed at 26th August 2010 http://www. copenhagenize. com/. Australian Bureau Statistics, 2010, Perspectives on Regional Australia, Australian Government view at 25th August 2010, http://www. abs. gov. au/AUSSTATS/abs@. nsf/mf/1380. 0. 55. 003#HOUSEHOLD%20EXPENDITURE%20ON%20TOTAL%20GO. Australian Chambers of Commerce And Industry, 2004, Australia-China Free Trade Agreement, ACCI, Viewed 25th August 2010 http://www. acci. asn. u/text_files/issues_papers/Trade/AustraliaChina%20FTA%20_September%202004_. pdf. Australian Wine and Brandy Corporation 2009, Winefacts, Australian Government, viewed 27 August 2010 http://www. wineaustralia. com/australia/Portals/2/pdf/General%20factsheet. pdf. Reh, JF 2009, Cost-Benefit Analysis, About. com, viewed 27 August 2010, http://management. about. com/cs/money/a/CostBenefit. htm. Australian Wine and Brandy Corporation , Did you know? -China , Issue 31, 6 August 2010 , viewed 27th August 2010 http://www. ineaustralia. com/australia/Default. aspx? tabid=5068. Bloomberg Businessweek 2007, Louis Vuitton’s Life of Luxury, Bloomberg, viewed August 23rd 2010 ;http://www. businessweek. com/magazine/content/07_32/b4045419. htm;. Chan RYK 2001, ‘Determinants of Chinese consumers’ green purchase behaviour’, Psychology and Marketing, vol. 18, issue 4, pp 389 – 413 Chung M. , Smith W. 2007, The Importance Of Overcoming Cultural Barriers In Establishing Brand Names: An Australian Company In China, Innovative Marketing, Volume 3, Issue 2. China Business, 2006, Luxury Car Sales Booming in China, Asia Times online, viewed 25 August 2010 ;http://www. atimes. com/atimes/China_Business/HK28Cb02. html;. Dunn J. , June 28 , 2010 . China’s taste for WA wine translates to market opportunity ,viewed 27th August 2010 , ;http://www. ausfoodnews. com. au/2010/06/28/chinas-taste-for-wa-wine-translates-to-market-opportunity. html;. Encyclopedia Britannica 2010, Collectivism, Encyclopedia Britannica, viewed at 25th August 2010 ;http://www. britannica. com/EBchecked/topic/125584/collectivism;. Financial Times 2009, Shopping Habits of China’s Suddenly Wealthy, Save the Elephants, viewed 25 August 2010 ;http://www. savetheelephants. org/news-reader/items/shopping-habits-of-chinas-suddenly-wealthy. html;. Gatfield, T ; Youseff, M 2001, ‘A critical examination of and Reflection on the Chinese Family Business Unit and the Chinese Business Clan’, Family Business Review, vol. 14, issue 2, pp 153 – 158 Giele, F 2009, Chinese Consumer Behaviour: An Introduction, Frans Giele, viewed 25 August 2010 ;http://fransgiele. be/freematerial/2009chineseconsumerbehaviour. pdf;. Lubin, G 2010, A Short guide to the Buying Habits of Chinese Noveau-Riche, Business Insider, Viewed 25 August 2010 ;http://www. businessinsider. com/a-short-guide-to-the-buying-habits-of-chinese-nouveau-riche-2010-7;. Mari, A. 2008, Understanding Chinese rural consumers, Course of International Management, viewed 25th August 2010 ;http://www. scribd. com/doc/10863701/Understanding-Chinese-Rural-Consumers-Implications-for-marketers-by-Alex-Mari;. Sun, L 2007, ‘Understanding Self-gift Consumer Behaviour (SGCB) in China: How culture influences SGCB’, MA in Marketing thesis, Weinshall, TD 1993, Societal culture and management, de Gruyter-Studienbuch, Germany World Economic Outlook Database 2010, GDP Per Capita, International Monetary Fund, viewed on 25th August 2010. ;http://www. imf. org/external/pubs/ft/weo/2010/01/weodata/weorept. aspx? pr. x. html;. Xiuyun, S. 2009, Education to China, Austrade, viewed August 23rd 2010 ;http://www. austrade. gov. au/Education-to-China/default. aspx;. Yi-You, L 2010, Brand Effect on Consumer Behaviour in China, Southern How to cite China Compare to Australia, Essay examples

Catalase Study of Catalase Enzyme in Methylotrophic Yeasts

Question: Describe about catalase? Answer: Catalase is said to be a common enzyme which is found almost in all living organisms that are exposed to oxygen. For example: animals, fruits or vegetables. Catalase catalyzes the decomposition of hydrogen peroxide to oxygen and water. Catalase has four iron groups, which allow catalase to act with hydrogen peroxide. Each and every enzyme has their own optimum pH, which is the most favorable condition for them to work. Enzymes speed up the reaction rate (catalysis) or slower the reaction rate (catalysis) at a particular pH. Thus the laboratory result shows that the most favorable pH for catalase is pH 7 (Toone and Nord, 2011). The results have few practical applications in biological systems, real life and in industries. Catalase is used for quality control and analysis. For example: catalase is used in textile industry, also to check and control milk quality and also used in cosmetic industry, like: for dace mask. Other applications include production of baked goods and beverages. T he genetically modified bacterial and fungal cultures (Aspergilla) can produce catalase that is used in food manufacturing industries (Koleva et al., 2008). The quantity of catalase inside the cells of microorganisms depends upon the medium applied to culture cells and the cell growth condition. Catalase alone or with glucose oxidase is used as preserving system. It is used to preserve egg products and mayonnaise, for example: dried egg or milk and cheese preparation. Catalase prevents the accumulation of hydrogen peroxide inside human system and thus stops the process of graying hair. References Koleva, D., Petrova, V., Hristozova, T. and Kujumdzieva, A. (2008). Study of Catalase Enzyme in Methylotrophic Yeasts.Biotechnology Biotechnological Equipment, 22(2), pp.762-768. Toone, E. and Nord, F. (2011).Advances in enzymology. Hoboken, N.J.: Wiley.